Most companies, whether offline and online, know the value of giving away items for free.

While giving away items for free is a good way for companies to attract potential customers as well as harness loyalty among existing clients, there is a belief among companies that the items they give out as freebies suffer in terms of value. The conception is that when an item is given away for free, the said product is not good enough to be sold on its own merits.

Another conception is that a freebie adds up to the cost of the product being sold when it is thrown in as a complimentary piece. For instance a detergent soap sold with a fabric softener is believed to be cheaper if the latter is not thrown in to the mix.

However there are ways for business owners to deal with these conceptions. Putting value on the item being given away for free is a good way to counter the perceived “devaluation” of the freebie. For instance, claiming that the free e-book contain tips that is not found on any website or source would be a good way to put value back on the freebie.

People who get services or products from the Internet are also likely to value a product that can give them good information and allow them to save on time. So a product that is useful or time-saving that is given away for free is seen as something valuable.

Saying that a freebie is being offered for a limited period of time can also bring back the luster on the item being given away. Internet users would believe that they should get the freebie before the offer period expires if you put something claiming that your freebie is offered for a limited period.